Dental Insurance Consulting

Dental Actuarial Analytics helps companies use data and analytics, especially our competitive information services, to develop business strategies.

Ruth Ann Woodley founded a dental insurance consulting practice within Ruark Consulting, LLC in 2004, using her past experience as a national carrier’s dental actuary to design products for the industry’s unmet needs. In 2018, that practice became Dental Actuarial Analytics, LLC, an affiliate of RCL. Our clients have included all major national dental insurance carriers and many regional companies.  Our tools are used not only by actuaries at those companies, but also by network management, marketing, sales, product development, and senior leadership.

Ruth Ann Woodley

Ruth Ann Woodley
(860) 325-0188 |

Competitive Network Information

In 2005 we released the first national study of dental PPO network discount and size data. Today the Dental Actuarial Analytics PPO Network Study is the industry’s leading source of objective benchmarking data. The study is conducted annually and is based on claim data representing over 75% of the market.

Participants receive information on savings from network dentists and also on effective discounts, which measure the savings a network provides across all claims in total. The use of the study’s effective discounts has been an important part of the growing industry focus on maximizing total network value: balancing the highest possible contracted savings with a broad network, rather than focusing on one of those factors in isolation.

We also provide consulting services to help companies use the study’s results to develop their network goals, strategies, and action plans.

Other Benchmarking Tools

Other competitive tools and studies we have developed include:

  • Comparison of claim utilization rates to industry norms, including information on specific procedures and on utilization trends,
  • ​Surveys of ASO pricing for dental plans,
  • ​Custom surveys of industry plan designs, and
  • Custom surveys of competitors’ sales and underwriting practices.

Contact Information


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530 Hopmeadow Street
Simsbury, CT 06070

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(860) 325-0188